The Dak Lak Department of Culture, Sports and Tourism recently held an award ceremony for the competition to design the brand identity logo of Dak Lak province.
The event formed part of activities marking the 51st anniversary of the Buon Ma Thuot Victory (March 10, 1975 - March 10, 2026) and welcoming the upcoming election of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026 - 2031 tenure.
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| Comrade Luong Nguyen Minh Triet, member of the Party Central Committee and Secretary of the Provincial Party Committee, together with comrade Cao Thi Hoa An, member of the Party Central Committee, Standing Deputy Secretary of the Provincial Party Committee and Chairwoman of the Provincial People’s Council, presenting the first prize to author Hoang Thi Thu Thao. |
The competition was launched nationwide from January 3 to January 30, 2026, attracting 402 entries from 183 authors. After several rounds of evaluation, the organising committee awarded the first prize to Ms. Hoang Thi Thu Thao from Da Nang city, with a prize worth 150 million VND. Four consolation prizes, each valued at 10 million VND, were also awarded to other notable entries.
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| Delegates pressing the ceremonial button to officially launch Dak Lak province’s logo. |
Addressing the ceremony, Director of the Department of Culture, Sports and Tourism, Mr. Tran Hong Tien emphasised that the development of a unified visual identity symbol carries special significance following the policy on reorganising and merging administrative units between Dak Lak province and Phu Yen province. The new logo is not merely a visual symbol but also represents a crystallisation of the region’s history, culture and aspirations for development, a land where the majestic cultural space of the Central Highlands meets the tradition-rich south-central coastal region.
Translated by KHUONG THAO
