Buon Ma Thuot is gradually realising its ambition to become a coffee hub defined by a distinctive identity, rich heritage combined with sustainable competitiveness.
Over the years, Dak Lak has issued numerous policies and guidelines to preserve as well as promote values associated with the Central Highlands Gong Cultural Space.
Beyond its role as a mere agricultural commodity, Buon Ma Thuot coffee has become deeply woven into everyday life, giving rise to a distinctive intangible cultural heritage.
Dak Lak is facing a historic challenge: shifting from a mindset focused on raw coffee production and trading to an integrated, multi-layered value chain.
