From April 9-12, Dak Lak Provincial Culture and Tourism Centre, in collaboration with Dak Lak Tourism Association and Phu Yen Tourism Association, organised a delegation participating in Vietnam International Travel Mart - VITM Hanoi 2026.

Dak Lak provincial booth at the Vietnam International Travel Mart - VITM Hanoi 2026.

At the event, Dak Lak showcased as well as promoted tourism alongside cultural products via video screenings, photo displays, alongside publications including guidebooks, maps, and brochures. These materials highlighted provincial tourism potential, scenic landscapes, cultural heritage, as well as socio-eco features, etc.

In addition to exhibition activities, the provincial booth hosted cultural and artistic performances, demonstrations of traditional musical instruments, brocade weaving, along with live painting of well-known destinations on souvenirs. Visitors also enjoyed hands-on coffee-making experiences with complimentary tastings, explored OCOP products, and learned about promotional tour packages together with stimulus programmes designed to attracting tourists as well as investors.

Demonstration of traditional musical instruments at the provincial tourism booth.

Tourism enterprises from the province actively promoted brands as well as services through images, brochures, video clips, and special tour offers, while introducing distinctive travel products to potential customers.

Participation in VITM Hanoi 2026 contributes to boosting tourism development, an essential driver for double-digit economic growth. It also provides an opportunities to expand exchanges, strengthen cooperation, enhance connectivity, and reinforce brand presence in the tourism market, thereby promoting provincial potential, products, as well as services under the message: “Dak Lal - Come and be captivated”.

The Vietnam International Travel Mart - VITM Hanoi 2026, organised by Vietnam Tourism Association in Hanoi under the theme “Digital Transformation and Green Growth - Elevating Vietnam Tourism”, attracted more than 600 domestic alongside international tourism enterprises. The event not only stimulates national tourism demand but also generates growth momentum for the capital’s tourism sector.

Translated by HAI LOAN