In the days leading up to Tet (Lunar New Year), when flower markets begin to bloom and the aroma of cakes and sweets permeates the streets, Dak Lak’s OCOP products also get a “new look”.

In Ea Kao ward, these days, the production workshop of Hoang Ky Production and Trading Company Limited has almost no concept of rest. Cordyceps - the company’s main product - is continuously packaged to meet the orders for Tet occasion. Mr. Truong Hoang Ky, Director of the company, shared: “Having achieved OCOP 3-star certification since 2023, Hoang Ky Cordyceps is chosen by many people in Tet gift baskets because of its nutritional value and health benefits. Along with that, to meet the increasingly high demands of customers, the business also researches and adjusts packaging designs accordingly”.

Hoang Ky Cordyceps products with diverse designs

In Buon Ma Thuot ward, Nai Chau Son Joint Stock Company is also busy preparing large orders to ship to Ho Chi Minh City and other southern provinces. Nearly 100 product lines from deer antlers, such as fresh deer antlers, dried deer antlers, deer antler wine, deer antler powder, etc. are meticulously designed.

As for coffee - the flavor that has become the “soul” of the red basalt soil region - it is almost indispensable in spring gift baskets that are distinctly Central Highlands in character.

Ms. Tran Thi Hoa, Director of Ama Thuot Trading and Service Company Limited (Ea Drang commune), said that currently the business has two products that have achieved provincial 3-star OCOP certification since 2022, including Ama Thuot Roasted Coffee and Ama Thuot Coffee Flower Honey. With support in packaging design, QR code traceability, and participation in e-commerce platforms, Ama Thuot’s products have been expanding their market. Monthly revenue from these two products exceeds VND 1 billion, with peak periods during Tet (Vietnamese Lunar New Year).

Customers buying Ba Muoi traditional fish sauce (address in Xuan Dai ward)

Similarly, Superior Roasted Coffee (4-star OCOP) from Huong Huong Trading & Service Company Limited (Binh Kien ward) is another prime example of a specialty product featured in the Vietnamese Tet celebration. The coffee is carefully selected from the Song Hinh region (now Ea Ba, Ea Ly, Duc Binh, Song Hinh communes) and processed using a modern, closed-loop process. What makes Superior Roasted Coffee unique is the harmonious combination of a traditional recipe and the distinctive roasting techniques of the Binh Kien region. The company not only focuses on flavor but also gives the product a special touch with images of the homeland into each coffee box.

Today, the trend of choosing OCOP products as Tet gifts is not simply a change in consumer habits. It is a journey to rediscover sustainable values, a way for consumers to connect with regional culture and contribute to spreading pride in Vietnamese goods. As consumers increasingly prioritize products that are “beautiful - good - having a story”, OCOP gift baskets with meticulous packaging, certified quality, and transparent origins are gradually becoming a familiar choice for agencies, businesses, and many families.

Translated by TRINH THUY