The Dak Lak Trade, Tourism and Specialty Products Fair 2026, organised by the Department of Culture, Sports and Tourism in coordination with the Department of Industry and Trade at Phu Yen Square, Tuy Hoa ward, from March 28 to April 5, serves as a platform to connect and promote Dak Lak’s signature products alongside tourism services to consumers and visitors.

Connecting the flavours of “forest and sea”

With nearly 200 booths from 90 enterprises, cooperatives, together with OCOP entities, the Dak Lak Trade, Tourism and Specialty Products Fair 2026 has become a highlight showcasing local potential and strengths.

Product and service categories featured at the fair include agricultural produce, processed goods, handicrafts, OCOP products, tourism services, as well as local cuisine. Participating enterprises showcase flagship and signature products, aiming to establish lasting connections with consumers.

Visitors sampling beverages from Organic Nopal Vietnam JSC, Hoa Hiep ward.

Bringing eight products bearing the distinct imprint of Dak Lak to the fair, Mr. Tran Quang Vu, Chairman of Organic Nopal Vietnam JSC, Hoa Hiep ward, said the company’s products are made from cactus grown in the provincial eastern coastal areas. “Recognising practical activities of this fair, I decided to participate to widely promote local specialty products. All products showcased here have been recognised as OCOP products and S&T products, affirming the company’s quality along with dedication”, he emphasised.

Among the key agricultural products, Le Son coffee brand in Ea Kar commune has created its own mark by offering on-site tastings at its booth. According to Mr. Le Vu Dong, Director of Le Son Coffee Trading and Production Co., Ltd., directly promoting Central Highlands coffee at the fair is a valuable opportunity for enterprises to gather customer feedback.

Stimulating tourism and trade

In addition to commercial together with culinary spaces, the organising committee has reserved dedicated areas to honour artisans and traditional craft villages. Visitors can not only observe but also receive hands-on guidance from artisans on each meticulous step to weave sedge mats, vibrant brocade fabrics, or knit durable fishing nets for offshore use.

Ms. Tran Thi Than, a resident of a fishing village in Tuy An Nam commune, shared: “With the desire to introduce our traditional net-weaving craft to visitors, especially younger generations, I joined the booth promoting our local craft village. I believe numerous visitors will be interested in this craft and feel the warmth of fishing community”.

Sun-dried beef and sun-dried pork products from Song Hinh commune being introduced at the 2026 Trade and Tourism Fair.

Tourism and culinary services, along with brocade weaving by ethnic minority communities as well as Tuy An lithophone, have become distinctive cultural highlights at the fair. Mr. Nguyen Ngoc Thuan, a visitor from Lam Dong province, noted: “As I happened to visit Tuy Hoa during the fair, I had the chance to experience a wide range of services and distinctive local cultural features. I was particularly impressed by lithophone sounds and brocade weaving techniques, so I spent considerable time exploring the exhibition area”.

According to Mr. Le Phuc Long, Deputy Director of the Department of Culture, Sports and Tourism, the fair marks the launch and official announcement of a series of activities and events to stimulate tourism demand throughout 2026, commemorating the 51st anniversary of Phu Yen Liberation Day, April 1, 1975 - April 1, 2026. It provides an opportunity for tourism, trade, and agricultural enterprises to exchange, connect, expand cooperation, as well as promote sustainable tourism development through cultural and tourism promotion activities.

Translated by KHUONG THAO