The Vietnam Consumer Protection Association has recently held a ceremony announcing outcomes of the 2025 survey on consumer-trusted goods and services as well as commitment signing by businesses for consumer protection in 2026.

According to the announced results, Dak Lak province has seven products ranked in the Top 50 and Top 100 of consumer-trusted goods alongside services in 2025, as voted by consumers, all produced by Vuong Thanh Cong Production and Trading Company Limited.

Representative of Vuong Thanh Cong Production and Trading Company Limited (center) receiving the certificate at the announcement ceremony

Specifically, the company has one product ranked in Top 50 of consumer-trusted goods and services in 2025: Pure Coffee - Ground Coffee; along with six products ranked in Top 100 of consumer-trusted goods and services in 2025, as voted by consumers: Organic Coffee; Special Pure Coffee - Ground Coffee; Pure Robusta Coffee; Vuong Thanh Cong Freeze-Dried Coffee; Coffee flower tea; along with Cascara tea.

The “Survey of Consumer-Trusted Goods and Services” program is an annual event organized by the Central Committee of the Vietnam Consumer Protection Association, aiming to implement the Party's guidelines and the State's policies together with laws related to consumer rights protection.

After more than 10 months of active and enthusiastic operation, the Evaluation Council reviewed as well as verified accuracy and selected Top 10, Top 50, alongside Top 100 goods and services voted on by consumers, in descending order.

According to the Organizers, this year's program recorded hundreds of thousands of online votes nationwide, demonstrating the increasingly prominent role of consumers in shaping the market. Compared with last year, the number of participating businesses this year has significantly increased with nearly 300 products and services from 50 businesses.

The participating sectors focused strongly on essential as well as consumer-friendly products such as: functional foods, beverages, spices, agricultural products and organic food, personal care products, safe cosmetics, household devices, some services such as fast food packaging products.

Translated by TRINH THUY