According to beliefs of the J’rai people, the rain god is not only associated with life but also brings prosperity and happiness. As a result, the Yang Potao Apui rain-praying ceremony is not merely an agricultural ritual, but has become a highly distinctive cultural tradition.

Beyond its charm of smooth white sand stretching along crystal-clear waters, My Quang Nam fishing village in Tuy An Nam Commune, Dak Lak Province also captivates visitors with a vibrant portrait of coastal life at daybreak.

The New York Times – the renowned American newspaper – has placed Vietnam at 34th position in its list of the top 52 global destinations for 2026. Vietnam is recognised as a rapidly evolving tourism hub, offering increasingly diverse and high-quality experiences for travelers.

Hon Yen islet (O Loan commune) - a place where unique natural scenery converges with rich coastal village culture - has long been known as a “gem” of Dak Lak tourism.

Amid the rapid transformation of modern tourism, two M’nong men - Y Xim Ndu, from Dak Lieng commune, together with Y Sol Sruk, from Lien Son Lak commune - have chosen a distinct path of bringing visitors to villages, forest elephants and resonant sound of gongs, offering experiences such as staying in longhouses as well as engaging with the Central Highlands original values.

From heroic memories toward a journey of consolidation alongside development within a new spatial framework for Dak Lak province, eastern region steadily asserts its position, contributing to a broader development landscape.