Consumer markets together with purchasing behavior have gradually shifted toward smart, sustainable consumption. Manufacturing alongside retail enterprises have likewise advanced governance plus business practices in a more civilized, modern, digitalized direction.

With more than a decade of steady presence in the market through a diverse range of coffee-based processed products, Vuong Thanh Cong Production and Trading Co., Ltd. (Ea Kao Ward) stands out as a provincial pioneer in researching as well as investing in modern technology for organic coffee production in addition to value-added coffee processing.

Vuong Thanh Cong Production and Trading Co., Ltd. employing modern roasting machines and advanced technology to improve coffee quality.

Mr. Le Van Vuong, Director of Vuong Thanh Cong Production and Trading Co., Ltd., shared that the company continuously upgrades machinery plus equipment while applying advanced technologies in deep processing through automation, optimization, thereby generating high-quality products. Notably, since 2015, the company has strongly implemented digital transformation within governance, infrastructure development, multi-channel marketing plus sales networks, enabling partners along with customers access transactions alongside online payment services with ease.

In an effort aimed at enhancing digital transformation for greater customer convenience, contributing toward the development of modern retail markets, stimulating domestic consumption, Co.opmart Tuy Hoa Supermarket has actively adopted digital technologies across numerous operations. “The supermarket regularly livestreams to introduce new products, promotional programs, policies in order to strengthen direct connections with customers on digital platforms, creating a vibrant shopping atmosphere together with two-way interaction involving consumers. This approach likewise allows us to keep pace with modern shopping trends while building long-term customer engagement,” affirmed Mr. Pham Hoang Hung, Director of Co.opmart Tuy Hoa Supermarket.

As one of the leading foreign-invested retailers in Vietnam, Central Retail Vietnam consistently promotes digital transformation throughout operations while implementing various optimization solutions. A clear example of modern commercial strategy appeared in the third quarter of 2025, when Central Retail cooperated with the National Payment Corporation of Vietnam (NAPAS) for the deployment of VIETQRPay plus the honoring of Vietnamese products across the Central Retail system. These initiatives marked an important step in its commitment toward promoting Vietnamese goods, advancing digital payment solutions, enabling multi-channel customer interaction, broadening shopping experiences, offering incentives across both online as well as offline platforms.

Dak Lak Province possesses strong potential for economic development. Its traditional alongside modern retail networks have gradually met increasing demands in both scale plus development level. Commercial infrastructure has received significant attention, with markets, trade centers, supermarkets included in investment promotion lists aimed at encouraging socialized investment. Production together with retail activities have also transitioned from traditional models toward modern approaches, affirming a new trend in the development of civilized, modern commercial infrastructure. The business community has proactively restructured its models, creating smart retail ecosystems that connect with consumers through multiple channels.

Mr. Nguyen Hai Trieu, Deputy Director of the Dak Lak Department of Industry and Trade, stated: “In adapting to new commercial trends, enterprises, production establishments, suppliers, distributors continuously implement strategic solutions, focusing on digital transformation, commercial infrastructure development, enhanced service utilities in order to strengthen interaction, improve consumer experience. This serves as the key for businesses seeking growth while retaining customers in the new era”.

Translated by HAI LOAN