Throughout the 101-year history of Vietnam’s revolutionary press, Dak Lak’s media has continuously renewed itself, affirming its pioneering role on the ideological combined with cultural sphere and fostering social consensus while promoting the provincial development.

As a locality distinguished by a rich revolutionary tradition, a vibrant cultural identity, as well as a strategic position in national defence and security in the Central Highlands, Dak Lak has consistently benefited from the responsible alongside proactive support of press agencies alongside journalists province-wide.

Throughout its development journey, Dak Lak’s press has served as a vital bridge linking the Party, authorities and citizens; promptly disseminating Party guidelines along with State policies and laws; providing comprehensive coverage of socio-eco affairs, national defence coupled with security; encouraging patriotic emulation movements; while highlighting exemplary models, innovative approaches together with outstanding individuals. Simultaneously, the media has helped showcase Dak Lak and its people - dynamic, hospitable along with full of potential – to audiences nationwide and beyond.

Journalists covering the election of deputies to the 16th National Assembly and deputies to the Provincial People’s Council for the 2026 - 2031 tenure.

Amid growing demands of renewal, integration and digital transformation (DX), media agencies province-wide have continuously innovated their content combined with operating models, accelerated digital adoption, and advanced more professional, modern alongside multi-platform journalism.

The achievements recorded by Dak Lak recently have been supported significantly by the press and journalism community. The media has truly served as a pioneering force on the ideological along with cultural front, a bridge connecting the Party’s vision with public aspirations, helping to inspire ambition, drive innovation as well as mobilise efforts of the entire political system, business community and all segments of society in building a rapidly developing, sustainable along with culturally distinctive Dak Lak.

Spreading confidence, inspiring development aspirations

As the country enters a new phase of development, Dak Lak is also embarking on a new stage of growth, with important tasks coupled with responsibilities ahead. The province is accelerating the streamlining and restructuring of its organisational apparatus, alongside the rollout of a two-tier local government model designed to be more efficient, citizen-centred and service-oriented.

In this context, the revolutionary press must continue to affirm its pioneering role on the ideological together with cultural front. It should not only serve as a channel for information combined with communication but also as an important force in strengthening public trust, strengthening social consensus, and inspiring development aspirations as well as dedication to the provincial common progress.

The press should vigorously promote the spirit of entrepreneurship, innovation and aspiration for legitimate prosperity among the people, while encouraging mobilisation of internal resources and effective utilisation of local potential tadvantages to achieve rapid together with sustainable socio-eco development.

By identifying, recognising and replicating exemplary models alongside advanced examples, the media contributes to fostering patriotic emulation, responsibility and desire to contribute to the provincial development.

Amid the rapid advancement of digital technology, the press must maintain its role in guiding public opinion and countering misinformation, while accelerating DX and applying science, technology, including AI to enhance the quality combined with reach of journalistic products.

On the occasion of the 101st anniversary of Vietnam Revolutionary Press Day (June 21, 1925-2026), Dak Lak’s journalists will continue to uphold their pioneering role on the ideological and cultural sphere, continue fostering aspirations for development, solidarity, self-reliance, resilience as well as dedication, while contributing to strengthening social consensus. Together with the Party organisation, authorities and people of all ethnic groups in the province, they will continue contributing to a rapidly developing, sustainable alongside culturally distinctive Dak Lak.

Translated by KHUONG THAO