The campaign “Vietnamese people prioritise Vietnamese goods” has gained widespread traction and gradually reshaped consumer behaviour. It has become an important driver enabling local enterprises to enhance product value alongside strengthen their market presence.

Representative of a Dak Lak enterprise introducing an OCOP product to customers.

In implementing directives issued by the Prime Minister, the Ministry of Industry and Trade, as well as PPC on promoting the campaign “Vietnamese people prioritise Vietnamese goods”, the Department of Industry and Trade (DoIT) has proactively provided policy formulation while introducing numerous action plans, focusing on trade promotion, product marketing and helping local enterprises expand their presence in domestic coupled with international markets.

Specifically, the department has intensified support for enterprises in applying IT, expanding e-commerce, and advancing digital transformation (DX) through training programmes aimed at improving competitiveness. Supply-demand connectivity programmes together with trade fairs have been organised regularly, creating opportunities for enterprises to access major distribution networks and establish their partnerships. The department has also actively supported local agricultural products in reaching wider markets through international trade connection programmes and export promotion forums targeting strategic markets including China, South Korea, India, Laos, along with Singapore.

Concurrently, the DoIT has worked closely with central ministries and agencies, sector associations, together with provinces and cities to provide timely updates on market demand as well as agricultural quality standards to province-wide enterprises, cooperatives, and production establishments. Throughout 2025, communications activities promoting the campaign were implemented comprehensively across media platforms. Support was also provided to 11 permanent Vietnamese-product outlets in communes combined with wards. These efforts have helped broaden the campaign’s message while gradually changing consumer behaviour and raising public awareness.

In 2026, trade promotion activities continue to be implemented comprehensively. Beyond the province, the DoIT has supported local enterprises participating in the Spring Fair in Hanoi. Within the province, trade promotion activities are integrated with major cultural events and venues.

At a trade connectivity conference, Dak Lak enterprises having opportunity to connect directly with customers and sign cooperation agreements on product consumption along with distribution.

Ms. Tran Thi Le, a resident of Son Hoa commune, said: “The area where my family lives is sparsely populated, but there annually are two to three Vietnamese goods fairs offering a full range of essential products, making shopping more convenient for local residents. We hope mobile sales programmes will be maintained more frequently so that residents in remote areas can save travel time alongside feel more confident about avoiding counterfeit and substandard goods”.

According to comrade Nguyen Hai Trieu, DoIT Deputy Director, enterprises have become increasingly aware of their responsibility towards the market. Proactively improving quality, enhancing product competitiveness, while building strong brands not only safeguard consumer interests but also serves as a catalyst for domestic production growth. Meanwhile, the campaign ‘Vietnamese people prioritise Vietnamese goods’ has become deeply embedded in public awareness, changing consumer habits and shaping a new shopping culture among the population.

To further support combined with elevate the position of Vietnamese goods, particularly local products, concerted efforts across the entire political system remain essential. This includes strengthening communication activities and encouraging enterprises as well as consumers to produce and use high-quality goods. Simultaneously, cooperation in trade promotion together with business networking programmes, both domestically and internationally, will continue to be expanded. These efforts will help enterprises broaden market access alongside participate more deeply in supply chains and modern retail systems.

Translated by KHUONG THAO