From fruit-laden orchards rooted in red basalt soil, Dak Lak durian have stepped beyond the confines of the harvest season to become the centerpiece of a vibrant, lively festival.
Although the 2026 Dak Lak Durian Festival has come to a close, the connections forged through the durian continue to open up novel journeys, bringing Dak Lak’s specialty closer to consumers, tourists both at home and abroad.
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| Lush green durian orchards on the red basalt soil yielding this distinctive products, helping strengthen the Dak Lak durian brand. |
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| Farmers harvesting durian, marking the end of a cultivation along with care cycle, bringing the fruits of their labor to market. |
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| During the festival, regulatory agencies, businesses, cooperatives, combined with domestic partners signing a memorandum of understanding aimed at developing a sustainable durian value chain in Dak Lak province, with a combined value approaching 9 trillion VND. |
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| Joyfully celebrating the 2026 Dak Lak Durian Festival. |
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| The “One commune having one KOL/KOC in selling durian online” program seeing participation from eight communes; over 262 tons of durian featured through livestream sessions, generating revenue exceeding 20.4 billion VND. |
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| During the durian festival, Dak Lak welcoming 750,000 visitors, including approximately 16,000 international tourists. |
Translated by TRINH THUY
