The Dak Lak Durian Festival 2026, themed “Dak Lak Durian - Connecting for Greater Reach”, is a strategic economic and cultural event aimed at affirming the provincial agricultural brand on the international stage.

Expectations for a breakthrough impression

The Dak Lak Durian Festival 2026 is expected to feature 17 main activities, including two pre-event communications programmes and 15 flagship events taking place throughout the festival period in key localities involving Krong Pac Commune, Buon Ma Thuot Ward, Tuy Hoa Ward, as well as surrounding durian-growing areas.

PPC Vice Chairman, comrade Dao My conducting a field inspection at a durian orchard in Krong Pac Commune in preparation for activities within the framework of the Dak Lak Durian Festival 2026.

A major highlight of the festival will be a branding campaign aimed at affirming the province’s market position through international records alongside digital trade solutions. The Dak Lak Durian Association has completed negotiations with representatives of Guinness World Records to register three world records related to durian, including a convoy of 500 pickup trucks transporting durians, a formation of 100 pickup trucks spelling out “DAKLAK,” and a durian tower installation. Durian-growing communes such as Krong Pac coupled with Ea Knuc are also preparing modern commercial models as well asvibrant cultural programmes and street festival activities to welcome visitors.

According to comrade Lai Duc Dai, Chairman of the Krong Pac Commune People’s Committee, key highlights in the locality during the festival will include Krong Pac durian auctions and live-streamed sales sessions featuring well-known KOCs together with KOLs, etc. Concurrently, a pilot model covering more than 200 hectares of durian cultivation will be implemented to establish standardised organic production procedures, along with QR code-based traceability systems to ensure product origin transparency.

In Ea Knuc Commune, the “Ea Knuc in Season” programme will officially open on August 15, featuring a series of cultural combined with tourism activities. A key highlight will be the revival of the Ede ethnic group’s “sufficient harvest offering” ritual, a ceremonial procession of the Durian Queen, and a distinctive Durian Dance performance. Alongside a durian fair comprising 100-150 booths, the locality will also host an investment promotion conference to officially launch the Ea Knuc Collective Durian Brand. Agreements will be signed between enterprises coupled with local residents to develop a sustainable ecosystem, while strengthening management of cultivation area codes to meet export standards.

Urgent efforts intensified in festival preparations

Preparations for the festival are being carried out with urgency. The Organising Committee has requested relevant departments and agencies to promptly complete the selection of enterprises responsible for implementing festival activities; intensify the application of IT alongside AI in operational management; and finalise promotional materials as well as experiential videos showcasing the “durian pollination process”.

An experiential tour of the “durian pollination process” being scheduled for April 2026, serving as a promotional activity for the Dak Lak Durian Festival 2026.

The Dak Lak Durian Association has completed key tasks in the initial phase and is now focusing on developing technical dossiers, organisational plans, along with budget estimates for submission to the PPC.

PPC Vice Chairman, comrade Dao My, who also heads the Organising Committee, has called on departments, agencies, together with local authorities to proactively implement assigned tasks without delay, ensure close monitoring of progress, and promptly address emerging challenges in order to deliver a safe, high-quality, combined with economically effective festival. Simultaneously, he emphasised coordination with enterprises in designing transparent auction frameworks, alongside strengthening communication efforts to attract investors.

Translated by HAI LOAN