The PPC has directed relevant functional agencies to finalize the master plan for the 10th Buon Ma Thuot Coffee Festival in 2027, focusing on innovation, upgrading the scale, creating a distinctive mark, combined with generating products alongside activities with long-term value, contributing to the development of the coffee industry, tourism, trade, services, together with people’s livelihoods.

Accordingly, the Department of Culture, Sports and Tourism will preside over as well as coordinate with other departments, agencies, units, combined with localities to research for developing coupled with supplying additional symbolic programs alongside activities for the Festival, including: International conference titled “Buon Ma Thuot - The Robusta Capital of the World”; activities on innovation in the coffee industry; a specialty coffee auction; a program to visit the coffee flowering season along with experience the raw material area; Dak Lak coffee blossom honey festival together with developing “Coffee blossom honey” products; simultaneously, the International Trade Conference will be elevated to connect in-depth investment among processing, logistics, e-commerce, finance, technology businesses, along with investment funds.

The coffee blossom tour in conjunction with material area experience program being considered for inclusion in the activities throughout the 10th Buon Ma Thuot Coffee Festival in 2027.

In order to establish Buon Ma Thuot a year-round destination, the PPC proposes adding content about the projects, products, combined with lasting values after the Festival, striving to create at least one novel cultural venue or tourism product for long-term use each time.

Specifically, research should be conducted on the socialization of establishing the Buon Ma Thuot Coffee Academy, aiming to be a center for research, training, in conjunction with guidance on brewing techniques, connecting experts, scientists, businesses, artisans, alongside coffee enthusiasts; gradually building it into a place for disseminating knowledge, transmitting culture, as well as stories about Buon Ma Thuot coffee, Robusta coffee, together with the Vietnamese coffee industry; forming a tour program to Buon Ma Thuot, connecting it into a synchronized tourism route with other unique cultural, commercial, along with service points; creating experiential activities, art performances, culinary experiences, shopping, as well as coffee culture at each destination to enhance its attractiveness to tourists.

Translated by TRINH THUY