Access to technology, coupled with digital knowledge alongside skills, empowers women to confidently innovate their mindsets and working methods, applying scientific combined with technological advancements to their production alongside business activities.

Moving beyond a reliance solely on traditional experience, multiple women have gradually transformed their production together with business methods by adopting digital technology.

Ms. H’Dun Bya (from Krong Buk village, Ea Kly commune) is one such member who has boldly integrated technology into her family’s economic development. She uses Facebook and Zalo platforms to showcase durians, avocados, together with other agricultural products, reaching a wider customer, expanding sales channels, a significant shift from her previous selling practice primarily at local markets or through traders. She attributes to the training sessions by the Women’s Union providing her with confidence along with initiative mindset to apply technology to her sales activities.

In Phu Mo commune, Mrs. Kpa Thi Diem, a traditional Ba Na brocade weaver, has boldly embraced technology in establishing online sales channels coupled with hosting livestreams to promote her products. She believes that preserving a craft goes beyond merely maintaining technical skills; it must also generate a livelihood, providing artisans with an income, more motivation to remain commitment to the craft over the long term.

Women actively utilizing online platforms to promote and showcase their products.

Supporting their members, the Women’s Union at all levels province-wide have focused on scaling up initiatives designed to shift mindsets in conjunction with working methods. This includes providing capital, seeds, livestock, equipment, while offering guidance on science and technology application. Currently, the province hosts 2,075 economic development models involving 4,640 members, supported by over 4 billion VND in resources, an effort that has helped create jobs opportunities for more than 1,000 rural workers. Besides, members receive guidance on brand development, product traceability, e-commerce, digital payments, steps enhancing both product value and business efficiency.

Taking the initiative to speak up, participating in decision-making

Mastering technology alongside developing economic activities are ways for women to assert their status in the digital age. More importantly, women must have access to information, the ability to express their own views, the opportunity to participate in decisions affecting themselves, their families, their communities.

With this in mind, the Provincial Women’s Union recently organized a dialogue session “Month of listening to women” (2026), themed: “Listening to women - Partnering for development, building safe and happy families and communities.”

In Ea Sup commune, over 180 female officials combined with members from five communes raised various points regarding access to preferential credit, crop diversification, traditional brocade weaving development integrated with tourism, job creation, community-space establishment. Ms. Nguyen Thi Bich, a member from Ea Sup commune, noted that such forums provide an opportunity for women to share their challenges together with aspirations, while proposing solutions to issues concerning themselves, their families, communities. This process boosts their confidence coupled with raises awareness of their right to participate along with their role in collective decision-making. When women’s voices are heard and respected, gender equality becomes more tangible.

Women in Phu Mo commune live-streaming to promote local traditional brocade products.

Similarly, nearly 150 women from the communes of Xuan Lanh, Dong Xuan, and Phu Mo participated in a dialogue, putting forward recommendations on economic development capital, employment, social welfare, combined with ethnic cultural heritage preservation.

Beyond maintaining direct dialogues, several localities are also leveraging technology to expand the channels gathering feedback combined with opinions. For instance, women in Pong Drang commune have established a system for submitting feedback via QR codes, launched a “Digital Women’s Chapter”, making it easier for members to share their thoughts alongside aspirations.

According Mrs. Vo Thi Ngoc, Vice Chairwoman of the Provincial Women’s Union, the organization’s initiatives, ranging from livelihood support in coordination with technology application to dialogue-space establishment, are gradually empowering women to become more confident coupled with proactive in their lives. By acquiring new skills together with accessing development opportunities, women not only elevate their own status but also play a vital role in building happy families and fostering an equitable, thriving community.

Translated by TRINH THUY