As the year draws to a close, the provincial tourism businesses are proactively launching promotional programs with attractive discounts, aiming to motivate travel demand coupled with provide a final-stretch boost to the market.

To attract visitors, businesses have introduced a variety of discount policies. Notably, Dakruco Hotel is offering a 40% discount on room rates when booked with dining services; while Rosa Alba Resort is providing a 30% discount on accommodation; Hung Vuong - Tuy Hoa Hotel is offering 20% off room rates alongside 15% off restaurant services. The Buon Don Suspension Bridge tourism center has reduced ticket and guided tour prices by 50%; the Dray Nur - Gia Long waterfall complex is offering a 20% discount on rafting tours along with all-terrain vehicle rides; the KoTam community tourism area is providing 20% off admission tickets combined with 10% off dining services; and Dao Xanh Eco Farm is offering discounts ranging from 20% to 40% on various experience packages.

Beyond individual travelers, several establishments have also developed specific incentive policies for tour groups, businesses, organizations seeking venues for events. For instance, Song Ba Farmstay offers a 30% discount on dining bills for groups of 100 or more, along with 15% off accommodation; Trung Nguyen Coffee Resort provides a 20% discount on accommodation and conference services, as well as 10% to 15% off dining services.

Visitors happily taking photos amid the lush greenery at Dao Xanh Eco Farm.

Although these programs vary in duration together with specific terms, they all aim reducing costs for travelers in conjunction with offering more options for year-end getaways alongside vacations. According to the businesses, while discounting is a necessary measure to stimulate demand, it must be accompanied by service quality improvements, a greater diversity in products and experiences. Mr. Tran Khanh Minh, Director of Dao Xanh Ecofarm Co., Ltd., stated that beyond offering discounts of 20% to 40%, the company prioritizes refreshing the visitor experience through a green tourism, encompassing the environment, agricultural practices, ornamental gardens, eco-friendly food products.

By combining price incentives with product innovation, it is expected that businesses could maintain their appeal, retain customers, as well as generate additional revenue from ancillary services.

Creating momentum for tourism growth

Amid intensifying competition among destinations, businesses proactively sharing costs with visitors through promotional programs serves as an effective strategy to enhance competitiveness.

Visitors experiencing elephant-friendly tourism at the Buon Don Suspension Bridge Tourism Center.

During the first 10 months of 2026, the province welcomed 9,037,000 arrivals, including 139,800 international tourists, with total tourism revenue exceeding 17.8 trillion VND. To achieve the PPC’s target of 10 million visitors combined with a total revenue of 19,227 billion VND in 2026, Dak Lak provincial tourism sector must attract at least 963,000 more visitors, generating approximately 1.42 trillion VND in revenue during the final two months of the year.

According to Mr. Nguyen Le Vu, Deputy Director of the Department of Culture, Sports and Tourism, the province is also focusing on organizing a variety of cultural, sports, together with festival activities during the year’s end to help reach these goals, complementing the promotional efforts led by local businesses. These initiatives include the Dak Lak Culture Week, a festival dedicated to traditional brocade, intangible cultural heritage, and various sporting events. Such activities are expected to diversify tourism offerings, attract more visitors, encourage greater spending on tourism-related services. The proactive approach taken by businesses in developing promotional packages, combined with organizing local cultural - sporting events, will provide more momentum for the tourism market toward year-end, which helps businesses improve their operations alongside attract visitors, increasing tourist spending, while supporting the tourism sector to fulfill its growth targets for 2026.

Translated by TRINH THUY