The Executive Board of the Provincial Party Committee has issued Action Program No. 37-CTr/TU, dated November 1st, 2026, to implement the Politburo’s Resolution No. 26-NQ/TW on developing Vietnam’s tourism into a strategic economic sector in the new era.

The program outlines the objective of effectively leveraging the provincial potential alongside advantages, establishing the brand “Dak Lak - Two shades of green, one journey,” gradually transforming tourism into a provincial dominant economy.

According to the action program, by 2030, Dak Lak province strives to welcome over 15 million visitors, including approximately 330,000 international arrivals, with an average annual growth rate in total visitor numbers exceeding 15% for the 2026-2030 period. Total tourism revenue is projected to reach approximately 33 trillion VND per year, an average annual growth of over 19%, with an average expenditure of about 2.2 million VND per visitor.

Tourists enjoying a travel experience while savoring Buon Ma Thuot coffee.

The province also aims to increase the average length of stay to 1.8 days for domestic tourists and 3 days for international tourists, while expanding the accommodation infrastructure to approximately 23,000 rooms. The tourism sector strives to generate employment for about 15,000 direct workers combined with 30,000 indirect workers.

Notably, the province aims to host the “National Tourism Year 2029”, in conjunction with the 11th Buon Ma Thuot Coffee Festival. Simultaneously, the goal is to have 1 or 2 community-based tourism villages participate in the selection process for the “Best tourism village” title awarded by the World Tourism Organization.

The Provincial Party Committee has directed all party committees, party organizations, government authorities, together with the entire political system to focus on implementing key tasks coupled with solutions: Developing the distinctive tourism product system, exploiting coffee-themed tourism under the brand “Buon Ma Thuot - The World’s Premier Robusta Coffee Capital”; promoting geological along with coastal/island tourism, featuring prominent destinations, including Da Dia reef coupled with Xuan Dai bay; integrating forest ecotourism within Yok Don and Chu Yang Sin National Parks, as well as Lak lake; fostering high-end resort services, wellness tourism, conferences tourism, educational tourism, combined with night-time economy.

Visitors checking in at Da Dia reef.

Efforts will also be directed toward improving connectivity infrastructure, with priority given to transport links between the two tourism hubs of Buon Ma Thuot and Tuy Hoa, alongside efficiently utilizing Buon Ma Thuot and Tuy Hoa airports.

Furthermore, the province aims to deploy a digital tourism toolkit, innovate promotional activities, vigorously launch the domestic tourism stimulus program “Dak Lak residents traveling in Dak Lak”, elevate the Buon Ma Thuot Coffee Festival to an international-scale event. Additionally, there will be a focus on developing human resources, enterprises, community-based tourism meeting the requirements in the new development phase.

Translated by TRINH THUY