The April 30 - May 1 holiday is expected to provide a strong boost to Dak Lak’s tourism sector, as numerous destinations proactively refresh their offerings while upgrading service quality.

Diversifying experiences

Amid the expansion of experiential travel, Dak Lak’s tourism sector is undergoing a clear shift from sightseeing to interaction and immersion. This represents not only product innovation but also a new approach to leveraging local cultural values.

At Dak Lak Museum, preparations for the holiday are being urgently implemented through a series of activities titled “Convergence”, aimed at transforming the museum into an open cultural space where visitors can actively participate rather than simply observe exhibits.

Visitors at Dak Lak Museum.

Ms. Vo Thi Phuong, Director of Dak Lak Museum, stated that this year the unit is focusing on enabling visitors to “touch - make - taste - feel” heritage through hands-on experiences, thereby making cultural engagement more vivid and accessible.

According to the plan, on May 1 and 2, a wide range of activities will take place continuously at the museum, including handicraft workshops, Dak Lak coffee experiences, alongside performances of Then singing - Tinh lute, cup dance, bamboo pole dancing, and traditional cuisine of Tay people. Notably, the programme “Cultural Coffee - Echoes of the Highlands”, combining gong performances with contemporary music, is expected to create a new highlight. In addition, there will be an exhibition of 180 artistic photographs themed “The Identity of Vietnam’s Ethnic Groups”, along with activities such as toy figurine making, calligraphy writing, Ede costume experiences, and traditional cake-making of Kinh, Tay, together with Thai communities.

With thorough preparation, Dak Lak Museum expects visitor numbers during the April 30 - May 1 holiday to double compared to 2025, creating an important highlight for this year’s tourism.

Stabilising service prices

Alongside product renewal, controlling and stabilising service prices remains a core solution for Dak Lak’s tourism sector to ensure a consistent visitor experience as well as maintain the destination reputation.

At KoTam Ecotourism - Community Cultural Area (Tan Lap ward), efforts are underway to upgrade landscapes and add decorative enhancements to boost appeal for sightseeing as well as photography. The site also continues to expand free experiential activities such as cultural exchanges, gong performances, and folk games. Despite rising input costs, it has committed to maintaining unchanged service prices during the holiday period.

KoTam Ecotourism - Community Cultural Area (Tan Lap ward) upgrading its landscape to serve tourists during the holiday.

At Elephants Hotel (Buon Ma Thuot ward), preparations for the holiday have been completed, ready to accommodate increased visitor numbers. According to Mr. Le Van Duc, Director of Elephants Hotel, the hotel has added stand-up paddleboarding activities in the swimming pool and upgraded service spaces to provide fresh experiences for guests. During peak days, the hotel is expected to reach full occupancy while maintaining stable room rates throughout the holiday.

With coordinated along with thorough preparations from accommodation providers to tourist sites, the local tourism sector is striving to improve service quality. The April 30 - May 1 holiday presents an opportunity for Dak Lak to further affirm its brand as a professional and sustainable destination.

Translated by KHUONG THAO