Making cleared land truly attractive to investors

Alongside site preparation, infrastructure quality, market connectivity and the selection of financially capable, experienced investors are crucial to ensuring project progress coupled with efficient land use.

For businesses, site selection depends not only on size or location, but also on transport connectivity, electricity and water supply, technical infrastructure, as well as access to essential services. Land-bank preparation therefore needs to align closely with infrastructure investment and strategic spatial planning.

Dak Lak is currently benefiting from more favourable conditions as its transport network receives continued investment, development space expands, while investment-attraction strategies become increasingly defined.

Phuoc Tan - Bai Nga Road forming a key connectivity corridor, helping expand development space within the South Phu Yen Economic Zone.
Phuoc Tan - Bai Nga Road forming a key connectivity corridor, helping expand development space within the South Phu Yen Economic Zone.

Beyond infrastructure, project-market alignment must also be taken into account. A land bank creates real value only when it can accommodate projects that meet actual market demand, generate productive business activity, while contributing to the local economy.

According to Ms. Do Thanh Hoa, General Director of Cloud Gate Group, investment in transport, industrial infrastructure plus seaports is opening novel development space for Dak Lak, expanding room for urban, commercial and service-sector growth. This provides a basis for businesses to select projects aligned with planning frameworks, market demand and long-term development strategies.

Selecting investors with strong capabilities

While infrastructure creates favourable conditions, investor capacity ultimately determines whether a land bank can become viable projects. For commercial, service, housing or large-scale developments, capital requirements are even more critical. Businesses need to assess funding capacity, cash flow and implementation timelines from the outset when evaluating investment opportunities.

From a management perspective, unlocking land resources goes beyond successful auctions or generating budget revenue. More importantly, once land is allocated or leased, it must be put to proper use in line with its designated purpose, in line with approved planning, while supporting projects capable of generating tangible value.

Under Dak Lak’s development orientation, land-resource utilisation should prioritises investors with strong financial capacity, relevant experience combined with feasible implementation plans. This approach will improve land-use efficiency while limiting project delays and underutilisation of valuable land resources.

Businesses, meanwhile, must recognise their responsibilities when entering the market. Thorough research into planning, market conditions, funding sources and implementation capacity can help businesses select projects suited to their strengths rather than chase short-term opportunities.

Mr. Tran Tien Loi, Chairman of the Dak Lak Real Estate Association, said businesses should prepare resources carefully, conduct thorough assessments before making investment decisions. The association also encourages market participation based on openness, transparency, fair competition and long-term investment.

When land resources are assessed alongside infrastructure, market conditions, capital availability and investor capacity, land value can be converted into broader development value. This provides Dak Lak a pathway to turn its land potential into concrete projects, creating jobs, generating revenue while providing fresh momentum for local growth.

Translated by HAI LOAN 

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