Three farmers from Dak Lak Province have been named among 96 recipients of the “Outstanding Vietnamese Farmers in 40 Years of Doi Moi” title, awarded by the Central Committee of the Viet Nam Farmers’ Union in 2026. They are Hoang Manh Cuong (Buon Ma Thuot Ward), Nguyen Thi Phuc Minh (Thanh Nhat Ward) and Le Thi Yen (Ea Drang Commune).

The honourees exemplify excellence in labour, production along with business. They have actively participated in new-style rural area development and the All-People Movement to Protect National Security, while developing initiatives and solutions that have been put into practice as well as delivered economic and social benefits.

Mr. Hoang Manh Cuong, Director of Kien Cuong One Member LLC, developing a model combining the legal farming of wild animals with civet coffee production and processing.

Mr. Hoang Manh Cuong, Director of Kien Cuong One Member LLC, has developed a model combining the legal farming of wild animals with civet coffee production, generating an average annual income of approximately 800 million VND during 2021 - 2025. He has also researched a fully natural process for producing civet coffee and was granted a utility solution patent. The model provides regular employment for six workers alongside maintains links with eight farming households.

Ms. Nguyen Thi Phuc Minh, Director of Phuc Minh Trading Company Limited, has developed a coffee production and trading chain involving 10 hectares of Robusta coffee as well as more than 3,000 farming households. She directly guides farmers in producing clean coffee, improving product quality, ensuring traceability and meeting stringent standards.

Ms. Le Thi Yen has developed 25 hectares of rubber coupled with three hectares of coffee, and invested in a 400-square-metre swiftlet house, representing total investment of approximately 15 billion VND. Her annual after-tax profit reaches 2 - 2.5 billion VND. She applies green alongside circular production methods, drip irrigation and by-product reuse, while building a bird’s nest brand and selling products through digital platforms. Her model provides regular employment for 10 workers together with seasonal employment for more than 30 workers. It is also linked with five households in rubber latex production and marketing.

The “Outstanding Vietnamese Farmer” title recognises dynamic and innovative farmers who proactively apply science, technology combined with technical advances to production, increase incomes and contribute to their communities. Through these practical models, the honourees continue to inspire innovation, contributing to the development of ecological agriculture, modern rural areas as well as civilised farmers.

Translated by KHUONG THAO