Under the theme “Dak Lak Tuna - The Essence of Golden Fishing”, the upcoming April 30th - May 1st holiday offers visitors to Dak Lak province the chance to discover the story of human courage in exploring new economic spaces where sea meets land.

Visiting Eastern Dak Lak province during this holiday, visitors will witness the perfect blend of tradition and modern technology. The art program themed “Dak Lak Tuna - The Essence of Golden Fishing” will vividly recreate the journey from settlement as well as village establishment to national reunification in 1975, ushering in an era of peace and development. Through the language of music, dance, light, alongside especially modern 3D mapping technology, visitors will be immersed in a captivating maritime culture right on this bazan soil land.

Tourists joyfully tasting tuna sashimi.

According to Mr. Tran Hong Tien, Director of the Dak Lak Department of Culture, Sports and Tourism: “Organizing the tourism stimulus program for April 30th this year is not simply about creating tourism products while attracting visitors, but also about affirming the strength of the newly merged province. We want to position the ‘Dak Lak Tuna’ brand as a symbol of sustainable marine economic development, while creating unique experiences, allowing tourists to clearly feel the interplay between the essence of the ocean and the characteristics of the highlands. This is an opportunity to honor the economic together with cultural value of the sea and elevate the value of local seafood on the national tourism map.”

Awakening the taste buds

Come and experience firsthand in Dak Lak this time, at the exhibition along with culinary space, visitors will be able to directly admire artisans and chefs demonstrating the whole ocean tuna filleting techniques, which is a rare opportunity to learn about the rigorous preservation process from the moment fish are caught in the ocean until they appear on the table in the best quality.

Moreover, the OCOP product promotion booths will showcase exquisite products, the outcome of a value chain from fishing to modern production. The exhibition space displaying traditional alongside modern fishing tools will help you gain a deeper understanding of the courage and hardship of coastal communities.

Conquering Da Bia mountain

Also as part of this year’s tourism stimulus program is the race of “Conquering Da Bia Mountain Sky Run” 2026”, offering not only a sporting event, but also a journey back to nature, where you can stand on the summit and admire the majestic scenery of Da Bia Mountain.

Athletes participating in a race at Da Bia mountain in the past.

In particular, visitors will have the opportunity to experience a free hot air balloon ride at Nghinh Phong Tower to admire the panoramic view of Tuy Hoa beach, Nhan Tower, Chop Chai mountain, etc. This is a new tourism product that promotes not only the majestic natural landscape but also the friendly and hospitable people of Dak Lak province.

Dak Lak is transforming, preserving its long-standing identity while strongly reaching out towards the sea. The combination of the “essence of golden fishing” and the inherent highland strengths serves as a leverage for the province to affirm its position on the national tourism map.

Translated by TRINH THUY