Dak Lak Provincial Centre for Industrial Promotion and Trade Promotion has announced that 11 local enterprises are participating in the Malaysia International Food and Beverage Trade Fair (MIFB) 2026.

Visitors and business partners visiting exhibition booths showcasing products from Dak Lak enterprises.

Participating businesses are engaged in production, processing as well as export activities in Dak Lak Province, fully complying with applicable legal regulations. Products showcased include the provincial signature and export-oriented goods, such as chocolate, ground coffee, cocoa powder, roasted cashew nuts, beer, alongside health care products, etc.

MIFB 2026 is being held at Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur from July 16 to 18. Recognised as one of Southeast Asia's premier food and beverage trade exhibitions, the event brings together hundreds of businesses alongside industry partners from 68 countries and territories.

Held annually, the fair serves as a major business networking platform, connecting enterprises throughout supply chains while promoting trade, innovation, together with emerging consumer trends across the food and beverage industry.

Beyond product showcases, MIFB 2026 features a broad range of specialised activities, including seminars on consumer trends and digital transformation in the food and beverage sector, business matching programmes linking enterprises with international buyers, alongside forums on Halal standards and opportunities for entering the global Muslim market.

Through trade promotion programmes and support for participating enterprises, Dak Lak Province continues reaffirming its commitment to accompanying businesses in expanding the global reach of local agricultural products, processed foods as well as regional specialties, thereby strengthening international recognition and commercial value of the Dak Lak agricultural brand.

Translated by HAI LOAN