The National Assembly Resolution No. 28/2026/QH16 on Vietnamese cultural development is opening up novel mechanisms for turning culture into an endogenous resource along with a vital driver for consistent development. In Dak Lak province, indigenous cultural values are gradually being converted into tangible products, creating room for the local economic growth.

Dak Lak province is entering the peak of the 2026 durian harvest. In major durian-growing areas, harvesting is in full swing.

​​​​​​​Multiple coastal localities are ramping up large-scale cultural, sports, alongside entertainment events during summer season, which offers fresh experiences for residents together with tourists, promoting the destination image, thereby stimulating tourism demand coupled with driving economic growth.

​​​​​​​Amid the context of globalization, alongside traditional methods of promoting the Buon Ma Thuot coffee brand, it is necessary to find novel, modern, creative, and more emotionally engaging ways to convey that message.

Nestled amid the majestic Central Highlands, Dak Lak has been captivating visitors through its authenticity, warm hospitality alongside distinctive cultural and culinary heritage.

​​​​​​​In Ede and Ba Na villages, besides being used as materials for clothing, brocade fabrics retains the ethnic group’s memories along with identity. Each pattern carries the rhythm of the mountains and forests, preserving the cultural identity together with the community soul through multiple generations.