With Dak Lak tourism, the experiential travel trend is gradually asserting its unique appeal, offering tourists deeply personal memories and authentic cultural encounters.

These days, the demand for “slow living” as well as health recovery is becoming a trend for tourists on every trip. Distinctive experiences alongside personalized services are gradually becoming the decisive factor, transforming even familiar destinations into something new and exciting.

In Dak Lak province, attractions involving Lak lake, Da Dia reef, Nghinh Phong tower, Dray Nur waterfall, or Lo village, Tong Ju hamlet, Ako Dhong hamlet, etc. continue drawing large numbers of visitors. Beyond simply checking in at preserved and displayed cultural heritage sites, visitors to the villages can also join the locals in harvesting coffee, sit by the fire listening to epic tales, combined with savour traditional rice wine amidst the resounding resonant gong music, etc. These experiences offer a genuine and intimate feeling - something that photographs cannot fully convey.

Tourists experiencing elephant-friendly tourism at the Buon Don Suspension Bridge Tourism Center.

When tourists are immersed in real life, they not only rejoice the services but also become “media ambassadors”. Stories shared through personal experiences, highlighting local people, traditions and emotions, frequently carry greater credibility and longer-lasting influence than conventional promotional campaign.

Along Dak Lak's coastline, tourists can immerse themselves in the life of fishermen, participate in net-pulling at dawn, browsing bustling morning seafood markets for meal-preparation in rustic homestay. Such immersive encounters with local communities and coastal culture creates a special appeal for these journeys.

Ms. Tran Thi Mai (Hanoi City) shared that after more than 10 days at Lo village (Hoa Hiep ward), what remained was not only the beautiful scenery but also the profound sense of tranquillity, close contact to nature coupled with local culture.

Tourists visiting and purchasing fresh seafood from fishermen in Tuy An Nam commune.

During the recent time, the Department of Culture, Sports and Tourism has supported villages in building community-based tourism models, training local residents in tourism service skills, while encouraging the development of characteristic products associated with local culture, enriching the experiences of tourists while contributing to building the image of a friendly and distinctive destination. Simultaneously, tourism tours connecting the highlands with coastal areas alongside vice versa are also being developed, creating diverse itineraries; contributing to shaping the Dak Lak tourism brand.

Deputy Director of the Department of Culture, Sports and Tourism, Mr. Le Phuc Long, shared that the trend of prioritizing in-depth experiences over the number of destinations is gradually becoming the choice of tourists. Dak Lak province possesses outstanding advantages with its forest coupled with marine ecosystems, national parks and nature reserves, along with rich natural landscapes and indigenous culture, etc. to develop distinctive experiential tourism products. The locality identifies the development of experiential tourism not only as creating new products, but also as a way to preserve as well as promote traditional cultural values in villages and communities.

Translated by TRINH THUY