The PPC has held a conference to officially launch the “Digital map of agricultural products, OCOP products and village tourism on the provincial digital platform” while kicking off the 30-day intensive campaign to digitise data on durian growing areas.

Developed since late 2025, the digital map of agricultural products, OCOP products along with village tourism is expected to serve as strategic digital infrastructure, connecting agricultural data seamlessly from production areas with markets. The platform integrates information on OCOP products, production areas, growing area codes together with packing facilities, while connecting directly with the Ministry of Agriculture and Environment’s agricultural product management alongside traceability system.

The platform rests on three key pillars: enhancing data transparency; connecting agriculture with community-based coupled with ecotourism; and strengthening governance together with coordinated monitoring of growing area codes and packing facilities from the commune to provincial levels, thereby supporting official agricultural exports.

Representatives of the Ministry of Agriculture and Environment together with Dak Lak provincial leaders officially launching the Digital map of agricultural products, OCOP products along with village tourism on the provincial digital platform.

At the conference, the PPC also officially launched the 30-day intensive campaign to digitise, standardise, update alongside integrate data on durian growing area codes coupled with packing facilities into the Ministry of Agriculture and Environment’s agricultural product traceability system. Running from August 7 to September 7, 2026, the campaign will cover database development as well as synchronisation with the shared national platform; field data collection and digitisation; technical integration with the national system; followed by system acceptance along with final review.

The campaign is expected to establish a comprehensive database serving state management, enhance transparency while meeting increasingly stringent export market requirements for the durian industry in particular and Dak Lak’s agricultural sector as a whole.

Addressing the conference, PPC Chairman, comrade Do Huu Huy affirmed that these are two strategically significant initiatives contributing to comprehensive digital transformation across the agricultural sector. The digital map will strengthen state management, promote agricultural combined with OCOP products, directly connect producers with enterprises and consumers while enhancing transparency surrounding product origin and quality.

Regarding the 30-day campaign, the PPC Chairman called on departments, sectors, local authorities, enterprises as well as cooperatives to proactively review as well as standardise data on growing areas coupled with packing facilities, ensuring seamless integration with the Ministry of Agriculture and Environment’s agricultural product traceability system, thereby reinforcing the reputation of the Dak Lak durian brand while laying the foundation for modern and sustainable agricultural development.

Translated by KHUONG THAO