The Dak Lak PPC has held a meeting to review the draft proposal for the 10th Buon Ma Thuot Coffee Festival 2027.

According to the draft proposal, the festival will be held under the theme “Buon Ma Thuot - A Destination for the World’s Coffee”, with activities scheduled from December 15, 2026 to April 4, 2027 in Buon Ma Thuot Ward and several other localities province-wide. The opening ceremony is scheduled for the evening of March 7, 2027. The festival will put coffee coupled with stakeholders across the coffee sector at its centre, focusing on creating lasting products and expanding experiential spaces connecting the highlands with the coast.

Comrade Do Huu Huy, Alternate Member of the Party Central Committee, Deputy Secretary of the Provincial Party Committee and PPC Chairman chairing the meeting.

The programme comprises 25 components, including two communications campaigns, three legacy projects or products, and 20 main activities grouped under five themes: coffee, trade combined with investment, culture, sports, and tourism development. The legacy products include Buon Ma Thuot Coffee Street, two check-in complexes at March 10 Square alongside Phu Yen Square, and the traditional longhouse performance at Dak Lak Museum.

The festival targets 1.3 million visitors and generate 2.5 trillion VND in tourism revenue. It also seeks to secure at least 10 trade contracts or memoranda of understanding along with facilitate connections for three investment projects. Funding for the festival will come primarily from sponsorships, socialised contributions and other lawful sources.

At the meeting, Simexco Dak Lak September 2 One Member Co., Ltd. presented a detailed plan for organising while piloting the operation of “Buon Ma Thuot Coffee Street”. The initiative is a priority in implementing the strategy of developing Buon Ma Thuot into the “World’s Best Coffee Capital”, while creating a year-round urban tourism product linked to the night-time economy.

In his concluding remarks, PPC Chairman, comrade Do Huu Huy stressed that the 10th Buon Ma Thuot Coffee Festival must go beyond promotional event. It must generate sustained growth, enhance the value of the provincial agricultural brands and raise Dak Lak’s profile on the global tourism map.

Comrade Do Huu Huy requested the Department of Culture, Sports and Tourism to coordinate with associations alongside enterprises to compile a detailed list of activities and clearly define the responsibilities of the lead agencies together with coordinating bodies.

He also called on tourism and service enterprises province-wide to proactively upgrade their accommodation facilities as well as improve service quality, while ensuring that visitors are not subjected to price hikes, price gouging or unreasonable surcharges. The police were instructed to strengthen measures to maintain public order and traffic safety, creating a healthy coupled with safe environment for the development of the night-time economy and attracting visitors.

Translated by KHUONG THAO