Vietnam Brand Day (April 20) underscores importance of building and promoting corporate brands, as well as reinforcing national branding.

Dak Lak features a diverse ecosystem of distinctive products alongside services. However, securing a firm market position requires production establishments together with enterprises to invest substantial resources, undergoing a long-term brand-building along with positioning process.

Dak Lak PPC Vice Chairman comrade Dao My, together with representatives from the industry and trade sector visiting exhibition booths showcasing enterprise products at the trade connectivity conference between Dak Lak businesses along with international partners held in late 2025

At Vuong Thanh Cong Production and Trading Co., Ltd., coffee product lines recognised as Outstanding Rural Industrial Products at provincial through national levels have become a solid foundation affirming corporate credibility. In early April 2026, the company further strengthened its reputation, with seven products honoured among the “Top 50 along with Top 100 Trusted Goods and Services 2025”.

Mr. Le Van Vuong, company Director, stated: “Once a brand is established, an enterprise must preserve, nurture, and continually enhance its value, expanding wider recognition through investment in production processes as well as technologies that ensure consistent quality, combined with effective communication together with brand promotion”.

In its effort to strengthen brand positioning for bird’s nest products, Vietnam Sea Nest Corporation (Tuy Hoa ward) has implemented a synchronised package of strategic solutions, placing research alongside quality control at core of its value system. With a methodical approach, the company expects to achieve breakthroughs in brand positioning, enabling high-quality product lines to earn customer trust while enhancing competitiveness. To realise these objectives, the enterprise seeks continued support from authorities together with local government, particularly via favourable mechanisms and policies facilitating sustainable development.

Brands as a foundation of trust

Brand functions as a core “identity system”, enabling customers to distinguish distinct values among product lines in the marketplace, thereby fostering trust and guiding final purchasing decisions.

To safeguard consumer interests, while building and preserving brand value, enterprises must deliver products that ensure quality, safety, as well as high added value. This process also shapes corporate image, reinforcing reputation in consumer perception. Effective brand development together with stewardship enables enterprises to generate competitive advantage, paving way for robust, sustainable growth.

Products from Dak Lak-based enterprises being displayed at a supply-demand connection conference organised in central Buon Ma Thuot ward.

Accompanying enterprises in defining brand value, Mr. Nguyen Hai Trieu, Deputy Director of Dak Lak Department of Industry and Trade, emphasised that businesses should proactively invest in, along with apply advanced technologies in production to generate high-quality products, while actively participating in official brand development programmes.

The Department of Industry and Trade has recently formulated plans as well as supported numerous enterprises in upgrading technology, equipment, alongside expanding production scale to optimise operations and introduce higher-quality products into the market.

Simultaneously, the sector has strengthened linkages, offering support for enterprises to promote products in parallel with brand identity, join Outstanding Rural Industrial Product voting programmes at multiple levels, alongside participate in large-scale brand and product surveys as well as rankings, gradually strengthening brand presence and boosting competitiveness in the marketplace.

Translated by HAI LOAN