Digital media campaign featuring the #BuonMaThuotCoffee hashtag attracting over 5 million views

The Department of Culture, Sports and Tourism reported that the digital media campaign utilizing the #BuonMaThuotCoffee hashtag has garnered over 5 million views across social media platforms, helping to spread the image coupled with boost the Buon Ma Thuot Coffee brand recognition.

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Accordingly, the Department collaborated with Vietnam TikTok to research, develop, as well as launch the campaign under the #BuonMaThuotCoffee hashtag. It encouraged organizations, individuals, businesses, content creators, together with the wider public to participate in promoting the Buon Ma Thuot Coffee brand alongside the Dak Lak destination on digital platforms.

So far, the campaign has generated 230 social media posts, attracting over 5 million views on TikTok, Facebook, along with other digital platforms. The media focused on showcasing the value of Buon Ma Thuot Robusta coffee, coffee culture, local cuisine, natural landscapes, Dak Lak people, as well as the information related to the strategy “Buon Ma Thuot - World’s Finest Coffee Capital”.

Experiencing and practicing content creation centered on the theme “The journey from farm to coffee cup”.
Experiencing and practicing content creation centered on the theme “The journey from farm to coffee cup”.

The campaign has successfully engaged a broad range of organizations, individuals, businesses, content creators, together with coffee enthusiasts. It is gradually establishing a digital media ecosystem, mobilizing various stakeholders in promoting the Buon Ma Thuot Coffee brand in the digital space.

By combining digital media with real-world experiences, the campaign helps bring the story of Buon Ma Thuot Coffee closer to the community, particularly young social media users, while expanding methods for promoting the coffee brand in conjunction with culture and tourism. Moving forward, the Department will continue to sustain in coordination with expand this campaign while strengthening collaboration with Vietnam TikTok to develop digital communication channels. Efforts will focus on producing multilingual content, enhancing external communications coupled with international promotion to effectively amplify the Buon Ma Thuot Coffee brand, as well as showcase the cultural beauty combined with the image of the Dak Lak land alongside people.

Translated by TRINH THUY

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